Book Review
Shambhoo Sharan Gupta
Ph. D. Research Scholar - Mass Communication
I read the edited book "The
global landscape of web media and Hindi” (ISBN: 978-93-81694-43-4). In this
book, social media, web media and new media, includes articles written by
various scholars. This book will help to me my research topic and after this
programme I will be meant to familiarize aspiring my research subject with
basic tools of conducting action oriented social science research. I will be
understood to wide range of conceptual issues, and quantitative and qualitative
methods of conducting social science research. New approaches in research like
visual and ethnographic will also be dealt with. In order to make the course
more practical, experience base learning will be emphasized as course
methodology.
Social media is providing democracy mouth
publicity. From business, politics, youth, seiner citizens, ranging from the
common man from elite class, from social workers to the government all have
adopted social media as integral. Public Relations is a human science, and
information is the core element. Since the time humans have been communicating
messages. Through various forms even as the PR mode is reached. Social Media
today small-large companies, political parties, politicians and actors are
adopting social media to stay connected to them.
Element in public relations contacts
or relationships and contacts and relationships are playing an important role
in the expansion of new media. In the absence of New Media PR may not be
possible to act faster. PR of their social and vocational role does business
communication management. Today, business is a social activity. Using social
media as a PR tool to maintain your credibility, image building and targeted
peoples/customers and to stay competitive in the market is being Public
Relations and media both are closely linked. Information is incomplete without
the media. Both are activities that work on a large scale. Give notice of its
products, quality and excellence suggestive, to induce consumers and their
responses, expand markets, increase business, competitive, company to clarify methodology,
rules-laws and changes that occur very purpose of reporting are foundation of
corporate public relations.
Public Relations tools such as social
media, Human Resources and Workplace Solutions Company Rigs about the report’s
survey indicates that 83 percent of Indian firms are convinced that this
strategy cannot be successful without social media marketing activity; globally
this figure is 74 percent. So that, Social media such as public relations tool,
and allow us to leverage best platforms.
